Many developers are already quite familiar with dark mode since it’s a popular way to view code. Ultimately, dark mode is used to minimize blue light and enhance readability to reduce eye strain. Black text becomes white, and white backgrounds go dark. Let’s review what you can do to address some of the main dark mode email challenges.ĭark mode is a setting that shifts an interface’s color palette to display content in high contrast using dark background colors and light foreground. But, as is usually the case in our line of work, dealing with dark mode for email is far from straightforward. It’s become a part of the email experience that we can’t ignore. So, dark mode is still a hot topic among email developers and designers. (Check out the content from Darktober including our Designing Emails for Dark Mode webinar.).Ī 2021 survey on dark mode from Pathwire and Ascend2 found 44% of email marketers are considering the darker UX and another 28% plan to start making it part of the email production process soon.

Then we dedicated an entire month to exploring its impact on email marketing. We first wrote about dark mode emails about a year ago. There is a challenge rising for email marketers, and it isn’t going away.

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